Tim E. Fischer

Global Head of Channel Evolution & Operations
Merck

Tim supports 4 franchises and 66 markets globally, drives marketing operations across the global franchises and helps each brand to optimise their digital marketing activities and apply their message in the right way. His role covers infrastructure development for standard and innovative channels, multichannel tactics, marketing campaign strategy, web & app operations, newsletters, analytics and insights. The team recently streamlined the web operations into a content decoupled process improving speed and reducing costs by maintaining a high-quality brand standard. Tim believes that the pharma industry has to adapt to digitalisation, which requires a completely new digital leadership model and new capabilities.

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Day Two, 24th September 2020

Thursday, September 24th, 2020

9:00 AM Opening Keynote: How to build a best in class digital leadership and digital ecosystem to transform your sales and marketing functions, drive business results and stay ahead of the competition

· How can leadership teams effect real change in ways of working to make ‘digital-first’ a key part of company culture?

· How can you best connect the dots between your digital strategy and business objectives to secure buy-in from the C-suite for future digital investments?

· How to integrate new digital tools into your legacy systems to successfully make the transition from traditional company processes to digital-first ways of working

· How are digital tools impacting the performance of sales and marketing functions and how can you continue to scale digital transformation initiatives across the business to reap greater rewards?

12:00 PM Afternoon Tea & Interactive Roundtables: What are the next big disruptors set to transform the pharma market and how can you use them to stay ahead of the curve and better meet increasing customer expectations today?

1. Transforming your CX with voice chat and other digital tools - Tim E. Fischer, Global Head of Channel Evolution & Operations, Merck

2. Leveraging data insights to create appealing customer value propositions - Alessandro Milli, Global Head of Commercial Excellence, Zambon

3. Training and motivating a digitally enabled workforce

4. Optimising your content development and content re-use for higher engagement - Hans Gilhuys, Head of Commercial Excellence EMEA, Gilead

5. Mastering omni-channel marketing to drive engagement rates – Antonio Ibarra, Head of Omnichannel Marketing, Spain, Grünenthal Group

6. Driving collaboration and innovation to deliver greater value to patients – Pieter De Muynck, Global Head of Marketing, Janssen Pharmaceutical Companies of Johnson & Johnson

7. Empowering your sales team with digital tools – Louise Hope, Sales Development Manager, Commercial Operations, Orion Corporation

8. Leveraging social listening to inform your marketing messages - Kym Jacks-Bryant, Global Head of Digital Centre of Excellence, Norgine

9. Breaking down silos to encourage cross-functional collaboration

5:00 PM Panel Discussion & Interactive Polling: Defining the CX of the future: How can you build stronger relationships with your customers to create products and services and content that not just meets but exceeds their expectations?

Rapid advances in digital technology and changing customer demands are requiring pharma companies to radically improve their customer journeys. Our expert panel will together explore how new tech, partnerships and an overhaul in internal business models and culture will completely redefine CX within your industry.

· How will your commercial teams’ skillsets and mindsets have to evolve to best serve physicians and patients in the future pharma landscape?

· How can you identify future market trends to build new commercial models that enable your business to thrive?

· How to re-invent your tech infrastructure and internal processes to become more agile and better respond to future customer needs and expectations?

· How can you partner with innovative start-ups to best leverage cutting edge digital engagement tech, such as voice and chat functionalities?