Tara Stewart
Global Head of Engagement Planning & Content Capabilities
Bristol-Myers Squibb
Check out the incredible speaker line-up to see who will be joining Tara.
Download The Latest AgendaDay One - 23rd September 2020
Wednesday, September 23rd, 2020
11:20 AM Keynote: Championing the voice of your patient across the enterprise: How to build a commercial roadmap that delivers real value-add patient-centric solutions to stand out in today’s competitive market
· How can you build a 360˚ view of each customer to better understand their needs and develop localised solutions across your product-lines to serve a global customer base?
· How can you leverage a design thinking approach to product development to create personalised products and services for your customers?
· What new skillsets will customer-facing teams have to develop as the pharma industry continues to evolve and what role they will play in the increasingly digital pharma market of the future?
· What are the key processes, people and technologies you need to implement to successfully scale a customer-centric approach across your organisation?