Sylvie Branche

Global Head of Marketing, Pulmonary Fibrosis
Boehringer Ingelheim

Sylvie leads a global marketing team to define, prepare and deliver the strategic plan to optimise OFEV usage in Idiopathic Pulmonary Fibrosis and across any future indications. She also supports strategic planning across the emerging portfolio in the field of ILDs. Sylvie’s team is currently working with various stakeholders to build an umbrella strategy that will unify the OFEV brand across different disease indications.

Check out the incredible speaker line-up to see who will be joining Sylvie.

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Day One - 23rd September 2020

Wednesday, September 23rd, 2020

2:15 PM Case Study Interactive: How to co-create with company stakeholders to build customer-centric marketing strategies that strengthen your customer relationships

· How can you shift from product-centric marketing strategies to values-based marketing campaigns to attract and retain more customers?

· How can you build an agile marketing processes to better respond to changing market conditions and evolving customer needs?

· How can you best monitor your customer response rates to build more relevant campaigns with personalised content that evokes greater response rates?

· How can you successfully promote the USPs of each product line through your marketing messaging to differentiate yourself in a competitive market?