Nick Spicer

Head of Specialty Care, International Marketing
Allergan

Nick leads a team of marketeers, digital leads and medical education leads with responsibility for international markets ex-US. He works with countries on brand building strategies for both new and established products. Nick is keen to drive forward important conversations around how pharma companies can better utilise digital platforms to provide improved customer engagement and experience. At this event Nick would like close the gap between theory and the reality of how successful pharma companies are being in this transformation, in order that we can share ideas to improve.

Check out the incredible speaker line-up to see who will be joining Nick.

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Day One - 23rd September 2020

Wednesday, September 23rd, 2020

3:55 PM Oxford Style Debate: Digital technology will completely remove the need for sales reps in the next 5 years – For & Against

For: Louise Hope, Sales Development Manager, Commercial Operations, Orion Corporation

· Webinars, emails and centrally managed databases will become the most efficient way for HCPs to learn about and purchase, new drugs and therapies

· Technology developments will make automated communications even more relevant and valuable than today’s face-to-face interactions

Against: Nick Spicer, Head of Specialty Care, International Marketing, Allergan

· Digital technology will never be advanced enough to replace the value of human interaction and cater to the nuanced needs of HCPs across various indications and geographies

· The optimal solution is to revolutionise the sales role so that technology is working in harmony with humans and augmenting their efforts

Day Two, 24th September 2020

Thursday, September 24th, 2020

3:10 PM Panel Discussion & Interactive Polling: How can you best streamline your digital marketing campaigns to get the right content in front of the right customers at the right time cost-effectively?

Hear from our panellists how improvements to your content management processes can lead to huge efficiency gains and cost-savings for your business.

· How can you share centrally produced, channel-agnostic content at a global level to enable local teams to edit to suit their market’s needs?

· How can sales marketing and medical teams work better together on content production to provide a more seamless customer experience?

· How can you best monitor how customers engage with your content to find friction points and refine your messaging accordingly?

· How can you ensure your high performing customer content is re-used as much as possible to realise economies of scale?

· How can you best track your marketing campaigns to ensure your content drives traffic to your website, increases login rates and creates commercial leads?