Massimiliano Siciliano

Head of Digital Solutions, Oncology Region Europe
Novartis

Massimiliano is responsible for driving digital transformation within the Oncology Region Europe, to achieve customer engagement excellence across channels and customer-facing initiatives, enabling different functions to work towards a common goal across 51 countries. Massimiliano has previously led the development of global CRM strategies and has rolled out global standardised commercial solutions for KAMs, REPs, and MSLs. Furthermore, he delivered a new strategic approach concerning content creation and dissemination through the roll out of global solutions seamlessly integrated (DAM+LRM + content creation) in true cross-functional and cross-geographical setup. He believes that pharma sales and marketing teams need to focus less on pushing out their messages to customers, and more on capturing intelligence about what physicians really want.

Check out the incredible speaker line-up to see who will be joining Massimiliano.

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Day One - 23rd September 2020

Wednesday, September 23rd, 2020

9:20 AM Panel & Interactive Polling: Lessons from big to mid-size pharma companies: What are the step changes you should make in your sales and marketing campaigns and digital capabilities to succeed with patient-centric strategies in local markets?

· Moving from a ‘one size fits all’ sales approach: How can you scale a flexible and agile global sales strategy to tailor to different markets and different products lines to best support your local sales reps?

· How can you localise your marketing messaging to each customer marketplace to enable your sales reps to have more relevant conversations and boost the business bottom line?

· How can you launch new marketing campaigns to drive awareness of new treatments within key markets that will be most receptive to them and deliver value at scale?

· How can you best organise your people, processes and technologies to drive digital transformation across the business and become truly patient-centric with real-time solutions?

Day Two, 24th September 2020

Thursday, September 24th, 2020

9:20 AM Panel Discussion & Interactive Polling: What are the people, processes and tools you need to increase your data capture and analytics capabilities to gain a deeper understanding of your customers and create personalised services to better support them?

As data capture and analysis becomes more sophisticated, there are many question marks around the full potential of data for the pharma industry. Our expert panel will examine how data can help you to provide more relevant and personalised communications, products and services for your customers.

· How can you better align your internal teams to ensure you successfully capture real-world data from early trial stages through to final product delivery?

· How can you encourage your sales and marketing teams to be more data-driven to increase data capture and analysis to benefit from greater data insights?

· How to capture structured and unstructured data to gain valuable commercial insights and generate informative reports to support your commercial teams

· Cloud vs on-premise: What is the best approach to effectively store internal and external data to service the wider business with actionable intelligence?

· How can you employ data visualisation and other techniques to make data insights user friendly and empower your colleagues and customers better understand product data?