Louise Hope

Sales Development Manager, Commercial Operations
Orion Corporation

Louise supports Orion’s sales organisations to develop multichannel promotion skillsets and ensure that all colleagues are adapting to the evolving digital environment for pharmaceutical sales. Her biggest achievement was recruiting outstanding team players to develop Orion’s multichannel marketing and customer engagement strategy, and ensuring that the company’s deliverables were implemented, adapted and measured across all European commercial operations. Louise believes that pharma professionals need to add to their existing skillsets and adopt relevant additional skills, to take advantage of the far-reaching technologies that are transforming the global economy.

Check out the incredible speaker line-up to see who will be joining Louise.

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Day One - 23rd September 2020

Wednesday, September 23rd, 2020

3:55 PM Oxford Style Debate: Digital technology will completely remove the need for sales reps in the next 5 years – For & Against

For: Louise Hope, Sales Development Manager, Commercial Operations, Orion Corporation

· Webinars, emails and centrally managed databases will become the most efficient way for HCPs to learn about and purchase, new drugs and therapies

· Technology developments will make automated communications even more relevant and valuable than today’s face-to-face interactions

Against: Nick Spicer, Head of Specialty Care, International Marketing, Allergan

· Digital technology will never be advanced enough to replace the value of human interaction and cater to the nuanced needs of HCPs across various indications and geographies

· The optimal solution is to revolutionise the sales role so that technology is working in harmony with humans and augmenting their efforts

Day Two, 24th September 2020

Thursday, September 24th, 2020

8:00 AM Diversity & Inclusion Breakfast Briefing: How can you build more inclusive sales and marketing departments to benefit from a wider set of skillsets and boost business results?

12:00 PM Afternoon Tea & Interactive Roundtables: What are the next big disruptors set to transform the pharma market and how can you use them to stay ahead of the curve and better meet increasing customer expectations today?

1. Transforming your CX with voice chat and other digital tools - Tim E. Fischer, Global Head of Channel Evolution & Operations, Merck

2. Leveraging data insights to create appealing customer value propositions - Alessandro Milli, Global Head of Commercial Excellence, Zambon

3. Training and motivating a digitally enabled workforce

4. Optimising your content development and content re-use for higher engagement - Hans Gilhuys, Head of Commercial Excellence EMEA, Gilead

5. Mastering omni-channel marketing to drive engagement rates – Antonio Ibarra, Head of Omnichannel Marketing, Spain, Grünenthal Group

6. Driving collaboration and innovation to deliver greater value to patients – Pieter De Muynck, Global Head of Marketing, Janssen Pharmaceutical Companies of Johnson & Johnson

7. Empowering your sales team with digital tools – Louise Hope, Sales Development Manager, Commercial Operations, Orion Corporation

8. Leveraging social listening to inform your marketing messages - Kym Jacks-Bryant, Global Head of Digital Centre of Excellence, Norgine

9. Breaking down silos to encourage cross-functional collaboration

2:35 PM Case Study Interactive: How to empower your salesforce with a digital tool kit to enable them to build long-lasting relationships with HCPs

· How can you equip your sales reps with sales enablement tech that allows them to have more bespoke and relevant conversations with HCPs?

· How can digital sales tools support sales conversations with product information and improve the success of your salesforce?

· How to mobilise your salesforce with digital tools to enable real-time sharing of customer and product insights and keep your sales reps informed

· How can you best determine the link between sales enablement tech usage and overall sales figures to understand which technologies provide real value-add?