Louise Helene Lauridsen

Louise supports Orion’s sales organisations to develop multichannel promotion skillsets and ensure that all colleagues are adapting to the evolving digital environment for pharmaceutical sales. Her biggest achievement was recruiting outstanding team players to develop Orion’s multichannel marketing and customer engagement strategy, and ensuring that the company’s deliverables were implemented, adapted and measured across all European commercial operations. Louise believes that pharma professionals need to add to their existing skillsets and adopt relevant additional skills, to take advantage of the far-reaching technologies that are transforming the global economy.