Kym Jacks-Bryant

Global Head of Digital Centre of Excellence
Norgine

Kym manages 5 digital personnel and supports colleagues within 14 global affiliates. She focuses on building interest and capabilities in digital technology across the company and integrating commercial functions with the digital department. Kym’s team has developed a content management system, which allows local teams to access centrally produced copy and edit it online before sending it out. This has led to radical improvements in the efficiency of the content production process. Kym’s mission is to drive the pharma industry to use tools and messaging in a similar way to other industries, so that pharmacos can one day offer a similar level of customer excellence to today’s tech giants.

Check out the incredible speaker line-up to see who will be joining Kym.

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Day Two, 24th September 2020

Thursday, September 24th, 2020

12:00 PM Afternoon Tea & Interactive Roundtables: What are the next big disruptors set to transform the pharma market and how can you use them to stay ahead of the curve and better meet increasing customer expectations today?

1. Transforming your CX with voice chat and other digital tools - Tim E. Fischer, Global Head of Channel Evolution & Operations, Merck

2. Leveraging data insights to create appealing customer value propositions - Alessandro Milli, Global Head of Commercial Excellence, Zambon

3. Training and motivating a digitally enabled workforce

4. Optimising your content development and content re-use for higher engagement - Hans Gilhuys, Head of Commercial Excellence EMEA, Gilead

5. Mastering omni-channel marketing to drive engagement rates – Antonio Ibarra, Head of Omnichannel Marketing, Spain, Grünenthal Group

6. Driving collaboration and innovation to deliver greater value to patients – Pieter De Muynck, Global Head of Marketing, Janssen Pharmaceutical Companies of Johnson & Johnson

7. Empowering your sales team with digital tools – Louise Hope, Sales Development Manager, Commercial Operations, Orion Corporation

8. Leveraging social listening to inform your marketing messages - Kym Jacks-Bryant, Global Head of Digital Centre of Excellence, Norgine

9. Breaking down silos to encourage cross-functional collaboration

2:35 PM Case Study Interactive: How to produce relevant and engaging content that drives HCPs to your digital channels

· How a centralised digital content production centre can generate a consistent look, feel and process across all of your content

· How to deploy your marketing materials through various channels in a standardised and consistent way

· How to best align your websites and marketing content delivery on a global, regional and local level

· Communicating value through your detail aids

· Keeping up with the content expectations of HCPs