Future Pharma EU 2022

2022

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Kerry Gilzene


Head of Digital Engagement, Eurisa
Abbott

Kerry supports regional colleagues in enhancing customer engagement capability by utilising new tools, platforms, processes and change management to support customers across all key markets. Crucial to the strategy is the ability to engage not only customers, but individuals within the business as a whole at a fast pace, by making the right decisions quickly. Kerry believes that future of the pharma industry lies in the ability of businesses to achieve a high level of digital asset management, and to improve their marketing and communication campaigns with the infrastructure they have bought and paid for – while demystifying digital!

Check out the incredible speaker line-up to see who will be joining Kerry.

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Day One - 23rd September 2020

Wednesday, September 23rd, 2020

9:20 AM Panel & Interactive Polling: Lessons from big to mid-size pharma companies: What are the step changes you should make in your sales and marketing campaigns and digital capabilities to succeed with patient-centric strategies in local markets?

·        Moving from a ‘one size fits all’ sales approach: How can you scale a flexible and agile global sales strategy to tailor to different markets and different products lines to best support your local sales reps?

·        How can you localise your marketing messaging to each customer marketplace to enable your sales reps to have more relevant conversations and boost the business bottom line?

·        How can you launch new marketing campaigns to drive awareness of new treatments within key markets that will be most receptive to them and deliver value at scale?

·        How can you best organise your people, processes and technologies to drive digital transformation across the business and become truly patient-centric with real-time solutions?

2:10 PM Chair’s Welcome