Kasper Jerlang

Global Head of Digital Marketing & Engagement
LEO Pharma

Kasper is an experienced marketeer with a strong digital DNA. For the last 20 years, he has lived and worked across the world driving change to pharma companies and helping patients. Kasper currently leads a global team of 4 digital marketing capability leads. Together, they are pushing LEO Pharma’s Global Digital Marketing and Engagement to the next level and are implementing a Global Digital Marketing platform. Kasper believes that pharma is only at the beginning of a transformation towards digital engagement. Proven technologies from other sectors can be used to transform the way pharma engages and create a modernised customer experience.

Check out the incredible speaker line-up to see who will be joining Kasper.

Download The Latest Agenda

Day One - 23rd September 2020

Wednesday, September 23rd, 2020

2:55 PM Case Study: How to develop a global digital platform that combines offline and online channels and creates connected customer journeys

· How can you ensure your digital activities interface smoothly with the face-to-face interactions of your salesforce to create a seamless customer journey?

· What are the critical components of a global digital platform that will clarify your value proposition and empower your salesforce?

· How can you leverage digital sales channels to sell your value proposition to all stakeholders in the buying chain?

· How can you build the infrastructure to support a centralised and in-house model that accelerates digital transformation?

Day Two, 24th September 2020

Thursday, September 24th, 2020

3:10 PM Panel Discussion & Interactive Polling: How can you best streamline your digital marketing campaigns to get the right content in front of the right customers at the right time cost-effectively?

Hear from our panellists how improvements to your content management processes can lead to huge efficiency gains and cost-savings for your business.

· How can you share centrally produced, channel-agnostic content at a global level to enable local teams to edit to suit their market’s needs?

· How can sales marketing and medical teams work better together on content production to provide a more seamless customer experience?

· How can you best monitor how customers engage with your content to find friction points and refine your messaging accordingly?

· How can you ensure your high performing customer content is re-used as much as possible to realise economies of scale?

· How can you best track your marketing campaigns to ensure your content drives traffic to your website, increases login rates and creates commercial leads?