Ignacio Quiles Lara

Former Senior Director of Global Marketing & Commercial Operations
Abbvie

Ignacio is responsible for planning strategies, tactics and field force effectiveness, mainly for new launches in the oncology space. Sitting within the commercial department, he works closely with market access, communications, medical, regulatory and HEOR teams to ensure the company has one voice when engaging HCPs across different countries

Check out the incredible speaker line-up to see who will be joining Ignacio.

Download The Latest Agenda

Day One - 23rd September 2020

Wednesday, September 23rd, 2020

3:35 PM Case Study: How to launch personalised marketing campaigns that best service key stakeholders and drive engagement levels from the wider decision-making unit

· How can you best segment your customer data to create targeted personalised content that serves the different needs of your customers and drives response rates?

· How to leverage insights from customer data to communicate relevant material with HCPS and patients on their chosen channel to build long-lasting one-to-one relationships with every customer

· What are the best approaches to building direct relationships with customers based on a real value-add exchanges with omnichannel marketing?

· How can you better collaborate with your sales team to get deeper insights into customer accounts to create future marketing materials that are truly personalised?