Hans Gilhuys
Head of Commercial Excellence EMEA
Gilead
Check out the incredible speaker line-up to see who will be joining Hans.
Download The Latest AgendaDay Two, 24th September 2020
Thursday, September 24th, 2020
12:00 PM Afternoon Tea & Interactive Roundtables: What are the next big disruptors set to transform the pharma market and how can you use them to stay ahead of the curve and better meet increasing customer expectations today?
1. Transforming your CX with voice chat and other digital tools - Tim E. Fischer, Global Head of Channel Evolution & Operations, Merck
2. Leveraging data insights to create appealing customer value propositions - Alessandro Milli, Global Head of Commercial Excellence, Zambon
3. Training and motivating a digitally enabled workforce
4. Optimising your content development and content re-use for higher engagement - Hans Gilhuys, Head of Commercial Excellence EMEA, Gilead
5. Mastering omni-channel marketing to drive engagement rates – Antonio Ibarra, Head of Omnichannel Marketing, Spain, Grünenthal Group
6. Driving collaboration and innovation to deliver greater value to patients – Pieter De Muynck, Global Head of Marketing, Janssen Pharmaceutical Companies of Johnson & Johnson
7. Empowering your sales team with digital tools – Louise Hope, Sales Development Manager, Commercial Operations, Orion Corporation
8. Leveraging social listening to inform your marketing messages - Kym Jacks-Bryant, Global Head of Digital Centre of Excellence, Norgine
9. Breaking down silos to encourage cross-functional collaboration
3:10 PM Panel Discussion & Interactive Polling: How can you best streamline your digital marketing campaigns to get the right content in front of the right customers at the right time cost-effectively?
Hear from our panellists how improvements to your content management processes can lead to huge efficiency gains and cost-savings for your business.
· How can you share centrally produced, channel-agnostic content at a global level to enable local teams to edit to suit their market’s needs?
· How can sales marketing and medical teams work better together on content production to provide a more seamless customer experience?
· How can you best monitor how customers engage with your content to find friction points and refine your messaging accordingly?
· How can you ensure your high performing customer content is re-used as much as possible to realise economies of scale?
· How can you best track your marketing campaigns to ensure your content drives traffic to your website, increases login rates and creates commercial leads?