Gosia Leitch
Global Marketing Director
Abott
Check out the incredible speaker line-up to see who will be joining Gosia.
Download The Latest AgendaDay One - 23rd September 2020
Wednesday, September 23rd, 2020
3:55 PM Interactive Interview: How can you take a patient-centric approach to develop a Personalised Healthcare Strategy that positively impacts patient experience and outcomes, and can be optimally implemented at LOC level?
· How can you successfully promote launch brands to win more new business and build loyal customers in new markets?
· How can you leverage customer data and HCP feedback from local markets to know which marketing channels and customer content will work best in new markets and keep ahead of the competition?
· Ensuring access and setting a fair price that gives you access to as many patients as possible
· How can you use patient insights gained during the R&D phase to inform your marketing campaigns and champion the voice of the patient in all your marketing activities?
· What are the latest innovations that you should be adding to your tool kit to best support patient-centric marketing strategies?
· How can you better collect and analyse customer data from historical marketing campaigns to inform future strategies with key insights and boost your engagement rates?