Dmitry Zenkov
Head of Commercial Excellence, Russia
Sandoz
Check out the incredible speaker line-up to see who will be joining Dmitry.
Download The Latest AgendaDay One - 23rd September 2020
Wednesday, September 23rd, 2020
2:15 PM Interactive Interview: How can you introduce innovative training programmes to increase capabilities and boost sales across your sales force?
Join our panel of experts to hear about the most dynamic training programmes out there, to both inform and engage your salesforce.
· How can you implement immersive training programmes that meet the needs of your local sales reps and drive greater results across your diverse global salesforce?
· How can you secure buy-in for digital tools from your sales reps to support their face-to-face meetings with on-demand information?
· Achieving commercial excellence with new sales models: Which digital tools are best placed to help train your sales reps to improve their negotiation skills and objection handling to increase success rates?
Day Two, 24th September 2020
Thursday, September 24th, 2020
3:10 PM Interactive Interview: What is the best approach to building customer engagement tools that offer value-add services to customers and feed real-time insights into your sales and marketing campaigns?
Customer engagement tools can be a real win-win - providing important insights for your company and value-add services for your customers. Our expert speakers will share their successes and lessons learned from implementing such tools.
· Delivering value-add services through a customer portal to encourage HCPs to use it, e.g.
o Education
o Event registration
o Tracking to help patients protect themselves against certain illnesses
o Advice to help HCPs communicate more effectively with patients
· How can you link your customer engagement tools to your CRM system and promotional campaigns?
· How to ensure robust governance within your customer engagement strategy to prevent potential data breaches