Darren Kottler

Head of Business Insights, UK
Chugai Pharma

Darren has 6 years’ experience of working in data-orientated business-facing teams within pharma companies. His experience has covered working at a regional EMEA level through to tightly focussed roles working within a single affiliate organisation. He has been involved in a variety of different business insights projects to deliver data solutions to track performance against commercial objectives. The project that Darren is am most proud of harmonised disparate sales and marketing data sources from 27 countries, to deliver a single point of access for HQ business users to monitor success through a tightly defined set of KPIs accessed via a self-service dashboard.

Check out the incredible speaker line-up to see who will be joining Darren.

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Day Two, 24th September 2020

Thursday, September 24th, 2020

12:00 PM Creative Boardroom: Transforming marketing campaigns with data insights: How to leverage HCP and patient data to better identify your audience, define your value proposition and boost your bottom line

· How can you best align your data strategy with wider business objectives to deliver meaningful insights to your sales and marketing teams and fuel intelligent commercial initiatives?

· How to collect and analyse data from all touchpoints along the customer journey to empower your sales and marketing teams with relevant and real-time insights

· Improving data capture analysis: – How can you capture insights from patient data early in your sales and marketing strategies to positively impact future campaigns?

· Boosting results with campaign automation: How to build an AI-based data-driven strategy to identify patients relevant to your product campaign to maximise the value of your field force activities