Daniel Davies

As data capture and analysis becomes more sophisticated, there are many question marks around the full potential of data for the pharma industry. Our expert panel will examine how data can help you to provide more relevant and personalised communications, products and services for your customers.

·        How can you better align your internal teams to ensure you successfully capture real-world data from early trial stages through to final product delivery?

·        How can you encourage your sales and marketing teams to be more data-driven to increase data capture and analysis to benefit from greater data insights?

·        How to capture structured and unstructured data to gain valuable commercial insights and generate informative reports to support your commercial teams

·        Cloud vs on-premise: What is the best approach to effectively store internal and external data to service the wider business with actionable intelligence?

·        How can you employ data visualisation and other techniques to make data insights user friendly and empower your colleagues and customers better understand product data?

Customer engagement tools can be a real win-win - providing important insights for your company and value-add services for your customers. Our expert speakers will share their successes and lessons learned from implementing such tools.

·        Delivering value-add services through a customer portal to encourage HCPs to use it, e.g.

o   Education

o   Event registration

o   Tracking to help patients protect themselves against certain illnesses

o   Advice to help HCPs communicate more effectively with patients

·        How can you link your customer engagement tools to your CRM system and promotional campaigns?

·        How to ensure robust governance within your customer engagement strategy to prevent potential data breaches