Chris Willmott, Head of Customer Transformation at Roche
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Chris Willmott


Head of Customer Transformation
Roche

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Day One - 23rd September 2020

Wednesday, September 23rd, 2020


11:50 AM Customer Case study: Why pharma Go-To-Market models are not changing at the pace they need to, and what needs to be done differently

·        Why Pharma thinks it’s changing when foundational Go-To-Market models remain the same

·        Key challenges and conflicts which prevent transformation success

·        Sequencing people, process and technology change to accelerate and maximise benefit realisation

·        Practical tips and learnings from leading organisations navigating their change agenda

·        How to drive meaningful behavioural change and avoid becoming another statistic