Chris Willmott
Head of Customer Transformation
Roche
Check out the incredible speaker line-up to see who will be joining Chris.
Download The Latest AgendaDay One - 23rd September 2020
Wednesday, September 23rd, 2020
11:50 AM Customer Case study: Why pharma Go-To-Market models are not changing at the pace they need to, and what needs to be done differently
· Why Pharma thinks it’s changing when foundational Go-To-Market models remain the same
· Key challenges and conflicts which prevent transformation success
· Sequencing people, process and technology change to accelerate and maximise benefit realisation
· Practical tips and learnings from leading organisations navigating their change agenda
· How to drive meaningful behavioural change and avoid becoming another statistic