Chetak Buaria

Global Head of Commercial Excellence
Merck

Chetak has over 20 years of track-record of consistently delivering results across functions and cultures. He currently leads a global team that is responsible for deploying and driving adoption of customer engagement solutions, activating new go-to-market models by leveraging digital channels, capability development and launch excellence. Over the years, Chetak has successfully led and developed teams – both directly and indirectly, and across diverse functions – commercial operations, BU head, strategic marketing, business development, alliance management, strategy planning and project management. Chetak has a strong background in pharmaceutical sciences and business management along with a drive for continuous learning by successfully accomplishing new and challenging assignments.

Check out the incredible speaker line-up to see who will be joining Chetak.

Download The Latest Agenda

Day One - 23rd September 2020

Wednesday, September 23rd, 2020

10:00 AM Keynote: How to kick-start and sustain a real step-change towards digital-first to increase cost efficiencies, streamline internal processes and boost performance across your business

· How can you break down internal silos and inspire legacy mind-sets to encourage greater collaboration between your commercial, market access and medical departments?

· How can cross-functional teams leverage digital tools to succeed with more efficient processes and deliver greater ROI?

· How can you best work alongside your medical teams more during the production of customer content to build greater credibility and boost brand value?

· How can you create cross-functional teams to implement agile workflows, where each team has clearly defined and aligned objectives?

2:15 PM Interactive Interview: How can you introduce innovative training programmes to increase capabilities and boost sales across your sales force?

Join our panel of experts to hear about the most dynamic training programmes out there, to both inform and engage your salesforce.

· How can you implement immersive training programmes that meet the needs of your local sales reps and drive greater results across your diverse global salesforce?

· How can you secure buy-in for digital tools from your sales reps to support their face-to-face meetings with on-demand information?

· Achieving commercial excellence with new sales models: Which digital tools are best placed to help train your sales reps to improve their negotiation skills and objection handling to increase success rates?

Day Two, 24th September 2020

Thursday, September 24th, 2020

11:00 AM Oxford Style Debate: Commercial teams are prepared to reap the full benefits of advanced digital technologies in 2020 – For & Against

For:

· Advances in AI and machine learning, and an abundance of solutions, are making it easier than ever before for commercial, sales and marketing teams to make digital a core competency

· As the C-suite increasingly values the importance of digital, pharma companies will invest in using digital solutions to guide their sales and marketing strategies

Against:

· Pharma companies still lack the innovation, company mindset and cohesive strategy to move from ‘experimenting with digital’ to ‘scaling it across their global commercial teams’

· Legacy systems and data silos will continue to hamper the implementation of digital and data platforms for many years to come