Antonio Rito
Head of International Sales & Launch Excellence
Alexion Pharmaceuticals
Check out the incredible speaker line-up to see who will be joining Antonio.
Download The Latest AgendaDay One - 23rd September 2020
Wednesday, September 23rd, 2020
11:40 AM Panel: Workforce 2.0: How can you best attract top talent and use innovative training schemes to upskill existing staff to thrive in the increasingly digitalised and customer-centric landscape?
Maintaining a highly skilled and engaged workforce is paramount for pharma companies to remain competitive and futureproof their business. Our expert panel will explore how you can build up the skillsets of your employees, positioning them to take full advantage of new digital tools and innovative business models.
· How you can best upskill your sales and marketing teams to increase their knowledge and adoption of digital tools and empower them in their roles
· How can you better connect your marketing, sales and business leaders to embrace new ways of working and increase success rates with a connected approach?
· How you can best train your staff to understanding the decision-making processes of patients and customers, so they can design more differentiated and value-add campaigns that win new business and encourage loyalty
· How can you best form a strategic partnership with HR to build a winning employee value proposition that successfully incentivises and retains top talent?
Day Two, 24th September 2020
Thursday, September 24th, 2020
9:20 AM Panel Discussion & Interactive Polling: What are the people, processes and tools you need to increase your data capture and analytics capabilities to gain a deeper understanding of your customers and create personalised services to better support them?
As data capture and analysis becomes more sophisticated, there are many question marks around the full potential of data for the pharma industry. Our expert panel will examine how data can help you to provide more relevant and personalised communications, products and services for your customers.
· How can you better align your internal teams to ensure you successfully capture real-world data from early trial stages through to final product delivery?
· How can you encourage your sales and marketing teams to be more data-driven to increase data capture and analysis to benefit from greater data insights?
· How to capture structured and unstructured data to gain valuable commercial insights and generate informative reports to support your commercial teams
· Cloud vs on-premise: What is the best approach to effectively store internal and external data to service the wider business with actionable intelligence?
· How can you employ data visualisation and other techniques to make data insights user friendly and empower your colleagues and customers better understand product data?