Ansaa Kpodo

Global Marketing Director, Respiratory
GlaxoSmithKline

Ansaa sets the global communications strategy for HCPs within the respiratory health category. Her work involves gaining a solid understanding of what motivates HCPs, which channels they will be most receptive to, and how teams can use local insights to support key markets to increase brand loyalty and trust. Ansaa is currently leading a major multi-stakeholder project to drive awareness around the health impact of air pollution within the wider population. Ansaa believes that patients buy into the ‘why’ of a brand, so marketing and sales teams’ efforts have to contribute towards improving quality of life and giving back to society. She expects that pharma companies and HCPs will increasingly work together on new interventions in the future, and that the role of pharma companies will be to partner with HCPs, rather than just offering products.

Check out the incredible speaker line-up to see who will be joining Ansaa.

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Day One - 23rd September 2020

Wednesday, September 23rd, 2020

2:55 PM Interactive Interview: How can you implement a truly connected omni-channel marketing strategy to better engage with healthcare decision makers in the most cost-effective way?

With all the available communications channels at your disposal, it can be difficult to know which ones will yield the best ROI for your business. Our expert panel will share their experiences and tips on executing a winning omnichannel strategy.

· How can you identify which channels best engage HCPs in different s geographies and across specific brands to build more personal campaigns that increase your marketing success rates?

· How can you track changes in customer behaviour to optimise your digital marketing channels and ensure your content is relevant, meaningful and user-friendly?

· How can you merge your marketing channels into one omni-channel ecosystem to deliver a seamless customer experience with informative and relevant messaging?

· How can you best promote your offerings to HCPs and patients through digital channels whilst remaining compliant with changing market regulations?