Andrea Bizzi

Global Chief Marketing Officer
Chiesi Group

Andrea has significant experience in defining brand strategies and building rewarding marketing campaigns that deliver global business objectives while meeting the needs of customers and patients. At Chiesi – which has 5,300 employees and 1.8bn euros in annual turnover – he has successfully executed dramatic change across multiple marketing channels and maximised campaign performance across marketing domains, leading to rapid improvements in business performance. Andrea believes that by listening more closely to customer market dynamics, pharma companies can improve the patient experience and provide solutions more tailored to their needs.

Check out the incredible speaker line-up to see who will be joining Andrea.

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Day One - 23rd September 2020

Wednesday, September 23rd, 2020

2:15 PM Synergy Workshop: What are the critical success factors to build a connected CRM system which enables more dynamic collaboration and information-sharing between your sales and marketing teams?

· How can you integrate new digital tools into your CRM system to increase access to valuable insights and build stronger connections between your commercial teams and the wider business?

· How can you ensure your sales and marketing teams are logging and accessing information correctly on your CRM to ensure a holistic view of each customer profile?

· How to best collect, store and analyse meaningful data points on your CRM to support your sales and marketing teams and meet the diverse needs of your global customer base

· How can you incentivise your workforce to fully utilise your CRM to better create, monitor and share customer account information and take a truly connected approach to serving customer needs?