Allart Dusseau, Global Marketing Director & Transformation Lead at Signify

Allart Dusseau


Global Marketing Director & Transformation Lead
Signify

Check out the incredible speaker line-up to see who will be joining Allart.

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Day One - 23rd September 2020

Wednesday, September 23rd, 2020


5:25 PM Guest Speaker: Transferable lessons from FMCG giants - Top tips on how to leverage customer-centric communication strategies to enhance engagement, drive sales and boost brand loyalty

·        What digital innovations are being trailed to increase customer engagement in the FMCG sector and how can these be applied to the pharma landscape?

·        How to build connected multichannel capabilities to get a 360˚ view of each customer and build more personalised campaigns that increase response rates

·        What are the latest technologies you should be considering to better support your sales and marketing teams when interacting with customers?

·        How can you secure buy-in from your commercial teams to test new customer engagement strategies and keep up with the demands of today’s customer needs?