Alexander Witek

Maintaining a highly skilled and engaged workforce is paramount for pharma companies to remain competitive and futureproof their business. Our expert panel will explore how you can build up the skillsets of your employees, positioning them to take full advantage of new digital tools and innovative business models.

·        How you can best upskill your sales and marketing teams to increase their knowledge and adoption of digital tools and empower them in their roles

·        How can you better connect your marketing, sales and business leaders to embrace new ways of working and increase success rates with a connected approach?

·        How you can best train your staff to understanding the decision-making processes of patients and customers, so they can design more differentiated and value-add campaigns that win new business and encourage loyalty

·        How can you best form a strategic partnership with HR to build a winning employee value proposition that successfully incentivises and retains top talent?

With all the available communications channels at your disposal, it can be difficult to know which ones will yield the best ROI for your business. Our expert panel will share their experiences and tips on executing a winning omnichannel strategy.

·        How can you identify which channels best engage HCPs in different s geographies and across specific brands to build more personal campaigns that increase your marketing success rates?

·        How can you track changes in customer behaviour to optimise your digital marketing channels and ensure your content is relevant, meaningful and user-friendly?

·        How can you merge your marketing channels into one omni-channel ecosystem to deliver a seamless customer experience with informative and relevant messaging?

·        How can you best promote your offerings to HCPs and patients through digital channels whilst remaining compliant with changing market regulations?